Who would have thought that history would be made on an unassuming site on The Queensway in Etobicoke?
Urban Capital and Spotlight Development have come together to form an all-female real estate development team to bring Reina Condos to life. Recently, the team hosted a design consultation for industry professionals, community members, and prospective purchasers, which focused on improving condo life for women. Approximately 140 people participated!
“We’re embarking on this project to make a statement and create more visibility for women in the industry. To create great role models and inspire younger women,” says Sherry Larjani of Spotlight Development. “Real estate development is an exciting career but it’s not always top of mind for women.”
The workshop commenced with everyone identifying specific pain points of condo living, and then they broke into smaller groups to brainstorm solutions. A few of the most prominent issues included engaging multiple generations, improving spaces for families with children, and addressing security and vulnerability issues in areas like elevators, zig-zagging corridors, and parking garages.
A few solutions included stroller storage, movable wall systems, cold and dry storage, and flexible spaces, like party rooms that can transform into work spaces.
The Reina team identified approximately 650 issues that were brought up, and then separated them into 30 categories. The top five categories were layout, storage, soundproofing, flexible space, and greenery/natural elements.
“We know that women have very strong purchasing power in the market. The truth is, what women want, men want too,” says Taya Cook of Urban Capital. “To our knowledge, no one has ever led this kind of process before.”
The results of this public design consultation will inform the design of Reina Condos, which is scheduled to launch next year at the site of the now demolished House of Lancaster on The Queensway in Etobicoke.
We can not wait to see how the public workshop influences the design of Reina Condos. Stay tuned, we’ll be keeping a close eye on this one!
Feature photo by EventGraphers