Camrost-Felcorp Revitalizes Yorkville

As one of the most anticipated projects this fall, Camrost-Felcorp is rebuilding the gateway to Yorkville with the conversion of the Four Season’s hotel building.

Building on its upscale character, unrivaled history and celebrity association, the New Residences of Yorkville Plaza will emerge as an iconic address by offering an exclusive collection of condominium suites that will become a pinnacle for this famed stomping ground.

The distinguished brutalist style architecture of the Four Season’s building willbe anchored by a contemporary two-storey glass podium featuring an impressive retail envelope that will revitalize a large commercial footprint along Yorkville Ave. and Avenue Rd. Vertical glass accents will rise from the podium to highlight Yorkville Plaza and animate this internationally recognized corner.  

“Patterns of opaque and transparent enameled glass, will allow the building to transform its appearance from day to night,” says lead architect Brian Andrew from WZMH Architects whose firm worked on the original 1970 structure and has a long-standing intimate relationship with the Yorkville neighbourhood.

“This project is beyond iconic,” says Matthew Davis of The Design Agency, “it’s really where everyone wants to be.”

In a nod to the many international tastemakers and socialites that have played, stayed, lunched and launched at this signature location, Yorkville Plaza will usher in a new era for Yorkville by offering the ultimate pied-à-terre address.  Providing access to this cosmopolitan lifestyle, Camrost-Felcorp will offer a selection of pied-à-terre, one and two-bedroom suites priced from the mid 300,000’s as the complete revamp of each floor launches the International Collection of suite designs including the Manhattan, New York, Paris, Milan and London.

Yorkville Plaza’s interior design options are inspired by two distinct aesthetics.  Reflecting the luxury of the Four Seasons, classic style suites will feature a nostalgic colour palette with intricate textures, while clean lines and lustrous finishes define the contemporary international design option. All suites cleverly feature highly tailored kitchens with sleek cabinetry and integrated appliances to offer all the latest urban conveniences for sophisticated living.

The complete transformation of this legendary building was an obvious decision for Camrost-Felcorp, a pioneer in bringing new life to a number of Toronto’s iconic structures. “A building that once was the catalyst in transforming Yorkville from a ‘village’ of coffee houses to a luxury destination will once again usher in a new era for this world-class location,” says David Feldman, President and CEO of Camrost-Felcorp.

Other notable revitalization projects by Camrost-Felcorp include Imperial Plaza, which will convert the former Imperial Oil headquarters at St. Clair and Yonge into a prestigious residential address, Kings Court condominiums at King and Sherbourne that restored a heritage façade formally occupied by CIBC and the Bishop town homes originally built in the late 1700s.